Dashboard

All Stores · Revenue, profit, and performance at a glance

Revenue

0.5%

$124,117

Avg $17,731High $19,468Low $15,988

Net Profit

2.2%

$47,105

Avg $6,729High $7,587Low $5,813

Blended ROAS

1.8%

3.55x

Avg 3.55xHigh 3.76xLow 3.35x

Net Profit Margin

2.3%

37.1%

Avg 37.1%High 39.3%Low 34.8%

Orders

1.6%

2,784

Avg 398High 427Low 359

AOV

1.2%

$44.82

Avg $44.82High $48.05Low $41.81

Total Costs

0.6%

$77,012

Avg $11,002High $11,881Low $10,175

Total Ad Spend

2.5%

$34,802

Avg $4,972High $5,490Low $4,692

CPM

1.4%

$51.66

Avg $51.66High $56.82Low $45.84

CTR

5.0%

1.9%

Avg 1.9%High 2.1%Low 1.5%

CPC

9.7%

$0.56

Avg $0.56High $0.66Low $0.44

ATC

2.0%

7,774

Avg 1,111High 1,301Low 1,005

Cost per ATC

1.9%

$30.53

Avg $4.36High $5.16Low $3.84

Checkouts

5.1%

4,335

Avg 619High 657Low 558

Cost per Checkout

4.3%

$58.28

Avg $8.33High $9.42Low $7.82

Total Ad ROAS

3.5%

3.17x

Avg 3.17xHigh 3.36xLow 2.95x

Blended CPA

2.8%

$12.82

Avg $12.82High $14.56Low $12.14

Total Ad CPA

2.2%

$13.73

Avg $13.73High $15.63Low $13.17

Revenue over time

Net profit over time

Orders over time

Ad spend over time

Recent orders

Order	Store	Items	Revenue	Profit	Status
#DEUS1031	Deus MX	3	$145.96	$116.23	paid
#BX992	Brand X	2	$79.93	$71.81	paid
#DEUS1039	Deus MX	3	$180.13	$174.61	paid
#DEUSES1022	Deus ES	2	$62.97	$45.04	refunded
#DEUSES1020	Deus ES	3	$116.49	$96.61	paid
#DEUS1041	Deus MX	2	$111.61	$91.27	pending

Profit breakdown

Revenue

$124,117

Ad spend

($34,802)

COGS

($37,776)

Transaction fees

($4,435)

Net profit

$47,105

AI Insights

Preview

Blended ROAS is up 14% vs last week, driven mostly by the Retargeting | ATC 7d campaign.

CPM climbed 9% across Meta accounts this week — typical for early July, but worth a creative refresh.

3 products are missing COGS entries, which may be understating net profit by up to $180 this period.

Mock insights — real-time analysis will connect once Shopify & Meta data sync live.